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Williams-Sonoma's Pat Connolly Talks Marketing Effectiveness (Part 2)

 

On the first morning of our Marketing Effectiveness Summit, longtime Williams-Sonoma (WSI) executive Pat Connolly sat down with J.C. Penney Research Professor Kirthi Kalyanam, Ph.D., of Santa Clara University's Leavey School of Business, for a fireside chat. 

Bienvenu, INSEAD!

 
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Yesterday we had the pleasure of hosting more than 30 INSEAD MBA candidates at our San Francisco headquarters. The students were in town for their Building Businesses in Silicon Valley mini-elective about entrepreneurship. 

Williams-Sonoma's Pat Connolly Talks Marketing Effectiveness (Part 1)

 

Longtime Williams-Sonoma (WSI) executive Pat Connolly kicked off our Marketing Effectiveness Summit with a bang. We were honored to have him sit down with J.C. Penney Research Professor Kirthi Kalyanam, Ph.D., of Santa Clara University's Leavey School of Business, for a fireside chat on the first morning of the Summit. [Sidenote: As it turns out, the chat turned out to be Connolly's last public appearance as Williams-Sonoma's CMO, a position he had held since 2000. The 35-year WSI veteran was named Chief Strategy and Business Development Officer the very next day.]

Lifetime Value, Hyper-Long Tails, and the Importance of Bathroom Art

 

On the first morning of the Marketing Effectiveness Summit, Lesa Musatto, Art.com's SVP of global marketing, discussed marketing for the long termspecifically, customer acquisition using lifetime value. The full presentation is below. Among the highlights:

Ogilvy's Social Media SVP: It's About Business Value, not Engagement

 

Irfan Kamal, Ogilvy & Mather's SVP of digital/social strategy for Social@Ogilvy, kicked off the second day of our Marketing Effectiveness Summit with a great presentation about how social media can be exploited more effectively by marketing leaders. "The people who tell you social is all about engagement—that's not true," Kamal said. "That's not the way we want to look at it. We look at social as being about business value. So it's about changing attitudes, it's about moving people on brand preference, it's about market share. That's what you should be focusing on."

Five-Course Dinner Caps Off 1st Day of Summit

 
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After a day of presentations, panel discussions, and breakout sessions, Summit attendees were treated to a delicious meal created specially for the event by Ravi Kapur, the founder and executive chef of Liholiho Yacht Club (LYC), a soon-to-open restaurant that has already won a devoted following in its pop-up form just two years after its debut. Before creating LYC, Kapur was the chef de cuisine at San Francisco's iconic Boulevard and the executive chef at Prospect, which was recently named one of "The 10 Restaurants that Changed San Francisco" by 7x7.

Some Highlights from Our First Summit

 
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We were thrilled to welcome a number of our customers and vendor partners to San Francisco last week for the first annual DataSong Marketing Effectiveness Summit. Naturally, we documented the whole thing.

First DataSong Marketing Effectiveness Summit a Big Success

 
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We hosted our first -- and, we hope, first annual -- Marketing Effectiveness Summit last week, and we couldn't be happier with how it went. Marketing executives and big data experts from more than a dozen companies joined us in San Francisco to network with one another and learn more about some of the hottest topics in data-driven marketing.

The 100: DataSong Reaches a Milestone

 
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DataSong has hit a milestone: Eleven years after Founder & CEO John Wallace started the company as Employee #1, we have hired the 100th DataSinger of all time! Lucky #100 is Michael Wolman, a full-time MBA candidate at the McCombs School of Business at UT Austin, who is working in the San Francisco office this summer as our marketing intern. A few weeks later, we added #101, consultant Matt Jacobson, a decision science analyst from the University of Colorado.

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Which is better for your company: Marketing Mix Models or Attribution?

 
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The first successful Marketing Mix Models (MMM) were pioneered by CPG companies at the advent of the bar code scanner. Analysts and researchers developed and applied econometric models to deepen the insights of what marketing worked and didn’t.

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