Smart businesses can use Event-Triggered Marketing in many ways – to encourage a purchase, engage repeat purchasers, nurture a prospect, drive store traffic, and support customer service. Finding the best triggers to drive your business will depend greatly on who your customer is, how you engage with them, and your diligence in testing different triggers, audiences, and messaging.
Encourage a purchase
Customers appreciate emails that are helpful and relevant. Here are a few examples of how to encourage purchasing behavior: