John Wallace, CEO
John is a data geek who writes left-handed but bats right-handed. Always the entrepreneur, he put himself through school by farming soybeans, waiting tables, and finding a paying client that doubled as an MBA internship project. In 2003, John successfully founded the analytic consulting firm that has grown into DataSong and led its expansion into big data applications for customer buying intelligence. He was previously with the SAS Institute Analytical Consulting group, which he's glad he worked at… and also glad he left. John holds an MBA in Decision Science from George Washington University.
“I’m married to big data but started dating her before she was popular.”
Mike DeVries, President & COO
Mike leads DataSong business operations. He thrives on working with customers to build great business relationships and believes that putting people first is the #1 ingredient in a culture of great customer service. Mike led a global sales and services team of 350+ while at OpenText, worked hands-on to sign up the first 25 customers at GoodData, and led Instill to record breaking business results and a successful sale to Accel-KKR. Mike began his career at GE where he developed an interest in fact-based decision making as well as the cultural dynamics of technology adoption and change in large organizations. When not working, Mike is a passionate yacht racer who can be founded puttering around the garden when the wind isn't up. Mike graduated from University of California, Santa Barbara, has been married 29 years, and has three kids.
“Helping customers make big decisions is the real value in big data.”
Brandon Mason, CTO
Brandon heads DataSong’s Seattle office and is the company’s CTO. He leads our engineering, infrastructure and IT operations efforts. Previously Brandon has been involved with both product and technical aspects of online advertising and marketing projects, managing big data, high performance applications, and international operations. Brandon earned an MBA from the George Washington University and a Bachelor of Science degree from the University of Maryland. In his spare time he likes to… well, actually, between having a 2 year old at home and lots of projects at DataSong, he doesn’t have any.
“Advertising may be described as the science of arresting the human intelligence long enough to get money from it.”
-Stephen Butler Leacock
Traci Lee Chu, Vice President Marketing
Traci is a San Francisco native with over 18 years of marketing experience, including multi-channel lead/revenue generation, strategy, marketing automation, forecasting and analytics. She joined DataSong after working with the team as a client and was most recently the VP of Marketing and CRM at Bella Pictures. Previously, she developed and implemented strategies and marketing programs for home furnishings retailer Williams-Sonoma Inc, and Broderbund Software Company. Traci received her BA from University of California, Riverside. Nothing makes her happier than a cinnamon-dolce latte in the morning.
“Trying to answer the tough questions without the right insights is like a cup of decaf: What’s the point?”
Phil Corrin, Principal Consultant
Phil is a proud Liverpudlian, with the Beatles and Liverpool Football Club obsessions to prove it. He earned a BSc (Hons) in Applied Statistics from cold and foggy Newcastle, before spending nearly a decade in cold and foggy London working in Management Consulting. He helped grow a successful small firm with clients in telecommunications, travel, financial services and the public sector whilst honing his reputation as a pun-master. Phil was thrilled to arrive on the sunny, warm, and beautiful California shores in 2003, only to realize that San Francisco is actually cold and foggy. As employee number two at DataSong he has ‘enjoyed’ numerous biking routes to get to each and every HQ office. Phil champions the user experience and designs automation solutions for many of our analytical offerings.
“It’s always data day fun at DataSong!”
Bala Kandula, Principal Consultant
From a small town in India, but with big dreams and ambition, Bala found his way to Texas Tech University and came out with a Masters in Management Information Systems. After delving deep into the IT world, Bala founded a software development firm in India and merged it with DataSong and now manages it as their offshore team. Bala’s experience includes both architecting applications and managing development teams. As a senior technical architect for DataSong, Bala has designed systems for the financial, retail, automotive, healthcare and legal sectors.
“Some dream in black & white. Some dream in color. We dream in Data.”
Rakesh Menon, PhD, Regional Director, Singapore
Be it Numerology or Statistical models Rakesh loves the stories that numbers tell him. Trained as a Civil Engineer, the prospect of working in the sun, swayed him towards an office bound job in a research environment which got him looking at numbers - and he never looked back. 17 years in the analytics arena has seen him work across various projects across multiple industries from manufacturing, consumer electronics, healthcare, finance and more. Prior to joining DataSong, he was a Senior Vice President at Citibank Singapore. Though Rakesh has a Master's in Civli and Financial Engineering as well as a Phd in Text Mining, his biggest teachers have been his two daughters and he is still learning from them:)
“Numbers rule the world. But as data geeks we rule Numbers.”
Srini Renganathan, Assistant General Manager
Srini leads the DataSong India Lab. Prior to joining DataSong, he was a Senior Principal Member, Technical in Oracle. He started his career as X-Windows and Motif Programmer and spent the next eighteen years in designing, developing, and managing various billing and rating products related to the telecom industry. Srini holds an MBA in Accounting and Finance from Keller Graduate School. In addition, Srini is a fanatic field hockey player turned USPTR certified tennis coach – to coach only his two sons.
“Enjoy playing a vital role in the human race, either in person, call records, or through transactions...”